Una compañía obsesionada con medir todo y tomar decisiones estrictamente basadas en datos tiene serios problemas:
1. Anti-human. Measureship-driven corporations become increasingly anti-human as qualitative signals are deprecated and quantifiable efficiency and management-by-dashboard take over, often at the expense of basic common sense.
2. Directionless. Lacking a forward-looking radar, measureship-driven corporations become confused and directionless over time. When you reflexively measure everything, what matters is rapidly buried beneath a morass of complexity, measurement theater, and bureaucracy.
3. No New Ideas. Measureship-driven corporations struggle to innovate beyond the pursuit of incremental gains because backward-looking data must first evidence every forward-looking decision, eliminating entire categories of idea, imagination, experimentation, and innovation in the process.
4. Lazily Value Extractive. Incrementalism and a lack of new ideas mean measureship-driven corporations are forced to pursue value-extractive tactics to grow because they lack the philosophical capacity, business systems, and imagination to do the hard work of value creation.
Eventualmente llega un competidor que se enfoca más en la experiencia del usuario, y ya no eres relevante.
La forma de contrarrestar esto es con buenas prácticas de liderazgo:
Have Empathy & Be Relentlessly Pro-Human: Where measureship believes that organizations should be led via quantitative dashboards, leadership rolls up its sleeves and focuses first on the human experience – for customers and employees. By starting from the principle of creating value for the people we serve rather than extracting it for ourselves, we can focus much more intently on innovation and the few metrics that matter rather than the many that do not.
Elevate Qualitative Signals: Where measureship-driven corporations deprecate qualitative signals and ignore the obvious silo problems their method creates, the leadership-driven alternative elevates qualitative signals to help establish a more integrated competitive advantage. Qualitative signals provide an essential balance to the quantitative, together providing a superior understanding of the customer, their needs, wants, and desires.
Create Narrative Driven Strategies: Human beings respond to story, narrative, and metaphor. To beat competitors stuck optimizing for the status quo, we must articulate strategies via a set of clear and compelling narratives that excite our people to change the status quo rather than optimize it. Where measureship-driven corporations manage via low-context incremental numerical uplift, leadership-driven alternatives lead via high-context, inspiring stories of the future we intend to create.
Use Minimum Viable Metrics: While the measureship-driven organization wastes time, energy, and resources on the distracting and irrelevent measurement of everything, smart alternatives start from the position of MVM “Minimum Viable Metrics.” The idea being to identify the few measures that really matter so the organization can focus most of its energy and resources on creating value and a lot less on measuring & extracting it.
Lead Through New Ideas: Because measureship struggles to innovate and has little capacity for new ideas, the leadership alternative is to lead through forward motion. When you are the one bringing new ideas to the table, you force measureship competitors to play catchup. Keep doing this, and they’ll never catch up because you’ve forced them into a permanent game of ‘behind the 8-Ball.’
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