Mac fans used to dream of the future that Apple showed in the Knowledge Navigator concept video. Now we are very close to having it. Most of what was in that video is possible. And yet, some people no longer seem to want that future, in large part because they don’t trust AI companies.

Maybe our belief in new technology has been warped by cynicism. We’ve been beaten down by ad platforms, manipulated by algorithms. We’ve grown weary of the relentless pace of Silicon Valley. We assume every CEO must be a liar and that even good intentions are corrupted by money.

Or maybe… Maybe the potential for AI to positively impact the world is real. Of course there will be opportunists and scammers too. But we can narrow in on the good, weaving it into our software in a way that is helpful. Finding the right balance, so that AI is useful without feeling forced on users.